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As a hiring manager, what do the best Demand Generation candidates have in common?

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4 Answers
Demand Generation Soft and Hard Skills Scaling a Demand Generation Team
  1. Kayla Rockwell
    Kayla Rockwell

    Databricks Senior Group Manager, Demand Generation • 3y

    The best candidates have a ruthless attention to detail, this is by far the most important trait in my view. Without it planning, managing, executing, and scaling campaigns becomes nearly impossible. Additionally stellar demand gen team members understand the importance of building true cross-functional relationships. I encourage new members to take the first half of all regularly scheduled 1 on1s to chat about non-work related things, and really get to know your PMM, MOPS, web, paid counterpart ...Read More

    1,552 Views
  2. Monica Myers
    Monica Myers

    Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y

    Demand Gen is such a fun role (I know, I'm biased) because of the split because art and science. DG provides a unique opportunity to get creative and strategic in crafting new campaigns and programs, while also definitively measuring impact and analyzing results. As such, some of the best Demand Gen marketers I've hired and worked with contain a true passion for that combination, and with that, a deep sense of accountability and ownership over the success of those programs.

    1,875 Views
  3. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

    Successful demand gen marketers have a broad skill set, from creative thinking to critical thinking. Some of the most important things I look for: Project management and relationship management: working cross functionally is essential to devlopping strategic demand gen programs and campaigns. Demand gen is the central hub if you will- channel owners, product teams, sales teams, content, field, etc. The ability to pull plans and tactics together to create time bound, TOFU, MOFU, BOFU or full funn ...Read More

    841 Views
  4. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? Keep reading, learning and exploring topics of interest. Embody a testing mentality. Develop new skills. If you pair curiosity with trainability, you have gold. It’s not a requirement to have an advanced degree to have a demand gen career. Many of the skills can be developed through free res ...Read More

    213 Views

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