Question Page

As a hiring manager, what do the best demand generation candidates have in common?

Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, WebrootNovember 24

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up.

How do you stay curious and motivate curiosity?

  • Keep reading, learning and exploring topics of interest.
  • Embody a testing mentality.
  • Develop new skills.

If you pair curiosity with trainability, you have gold. It’s not a requirement to have an advanced degree to have a demand gen career. Many of the skills can be developed through free resources. However, if you layer in the key characteristics of curiosity and trainability, you can have a compounding impact.

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