Where do you see the future of Demand Generation heading? What skills will a future Demand Generation manager need that he/she doesn't have today?
5 Answers
Charted Head of Marketing • 3y
Where do I see Demand Generation heading? That's an interesting question. Like most DG roles I am see them being converted to Field Marketing. In my humble opinion, a tra...
3245 Views
Stack Overflow Senior Vice President, Marketing • 3y
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to ...
3270 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I see the future of demand generation getting more complicated. However, let’s be up for the challenge. Attribution and understanding impact is getting trickier. And at p...
542 Views
Databricks Senior Group Manager, Demand Generation • 2y
Ohhh! Interesting question. Demand generation has come a long way in the last several years thanks to marketing automation, analytics, and more. We can measure, slice and...
919 Views
You.com Chief Marketing Officer • 9mo
A: Demand Gen is shifting from lead volume to pipeline precision. The future is full-funnel: brand, product, outbound, and partner marketing need to work in concert. Pers...
447 Views
Harvey Vice President Marketing • 2y
GenAI is advancing quickly and for those who are playing and experimenting, they'll have an advantage over those who aren't. Being able to learn how to prompt will be a c...
598 Views
Related Questions
What hard skills are must haves to be a Demand Generation leader? What are nice to haves?What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours? What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)Does AI rival the career of demand generation?What's a typical career path for a Demand Generation manager?