Braze Senior Director, Global Industry Marketing • 6mo
A few come to mind that do this exceptionally well. What they have in common is that they treat channels like a connected ecosystem instead of a bunch of isolated plays. One great example is Snowflake. Their rise was not just about product strength, it was about how consistently they showed up everywhere their audience was already paying attention. Industry events, digital communities, partner channels, LinkedIn thought leadership, customer stories, and highly targeted outbound all fed into each ...Read More
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