For ABM, which account-funnel KPIs (coverage, awareness, engagement, meetings, pipeline, revenue) are most predictive of win rate in your models?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2mo
Meetings booked is the single strongest predictor of win rate in every ABM model I've built, but the relationship only holds when you look at meeting quality, not just vo...
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