What metrics do you use to justify a pay raise?

This is a great question! Always use the metrics to support the story you are telling. You can get creative with this one and honestly— the world is your oyster when it comes to telling a story with metrics. So firstly, share your qualitative story. "Since I joined the team, we have diversified our programs and channels where we have been bringing in a bigger of volumes of names" Then you need to support that with a quantative story.  - Where are your MQLs coming from? Are a majority coming from ...Read More

When I justify a pay raise, I don’t just throw out a number, I find a way to tie it to company performance/impact. Revenue & Growth Impact – how much pipeline or closed business was influenced by my work, or how my efforts lowered CAC while scaling growth. Efficiency Gains – where I’ve improved processes or reduced costs (think lowering CPL, shortening sales cycles, or increasing conversion rates). Team & Leadership Contributions – how I’ve expanded responsibilities, taken ownership beyo ...Read More

You need to plan a year in advance if you are looking for a raise. At the start of the year, sit down and discuss with your manager – on what you need to do to get that raise. You can both mutually agree on a set of goals/metrics and once there is sign off, you need to work towards meeting those numbers. In demand gen, there are a few key metrics that you can focus on and commit to – depending on whether you are in a B2B or B2C setup, there could be some variation – but MQLs, SQLs, Opportunity P ...Read More

This is such an important question and honestly one I feel strongly about because the answer isn't just about metrics, it's about the impact story you tell with them. At most companies, a raise or promotion isn't just about hitting your numbers, it's about demonstrating that you're operating above the level you're currently being paid for. That means showing impact, not just activity. There's a big difference between "I ran 12 campaigns this quarter" and "the campaigns I ran influenced $2M in pi ...Read More

This is going to be dependent on the success metrics for your programs. However, whenever possible, I would tie your efforts back to revenue. It’s much more helpful to justify a pay raise when you have directly contributed to revenue goals. I would also consider the following questions: How can I show my impact on revenue over time? What additional efforts have I taken on to further impact revenue? Are there any indirect metrics I can include that will impact revenue over time? How can I measure ...Read More