Is there a single career path for demand gen? Or what are some good career paths that can lead to a demand generation leadership role like yours?
8 Answers
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y
There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more s...
2349 Views
Charted Head of Marketing • 3y
Personally, I don't think there is a one single path for Demand Generation. I came into the role by surprise. I was interviewing for a Marketing Manager role at a company...
2105 Views
Stack Overflow Senior Vice President, Marketing • 3y
There is definitely not a single career path for demand gen. Everyone must carve their own path based on the existing skills they have today, and being honest about what ...
1116 Views
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 1y
There isn't a single, linear career path to landing a senior demand generation leadership role. The field of demand generation is multifaceted and draws on various discip...
640 Views
ServiceNow Director, Integrated Marketing Campaign Management • 2mo
I don't think there's a single path. I've seen plenty of people transfer their skills into different parts of the organization by clearly showing the impact they can make...
389 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2mo
There is no single path. In fact, many great demand gen leaders come from different entry points. Common entry points are for those that have strong skillset in these are...
364 Views
Harvey Vice President Marketing • 2y
I don't think there is a single career path for demand gen. I have members across team who have come up via martech, digital marketing, sales, product marketing, field ma...
496 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
No, I believe there are several career paths for demand gen. I’ve also interviewed candidates for demand gen roles from a variety of backgrounds. The space is so vast; di...
410 Views
Related Questions
What's a typical career path for a Demand Generation manager?Is a demand gen career path a good way to go if you want to be a CMO someday? How can someone from a different field transition to demand generation?What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?What advice do you have for recent graduates that want to go straight into Demand Generation?