How do you align on the lead scoring model, and what processes are in place for continuously optimizing it based on sales outcomes?
1 Answer
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 1mo
Lead scoring alignment breaks down when marketing builds the model and hands it to sales. Instead, start by sitting with sales leadership and a few reps and asking: what ...
386 Views
Related Questions
How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?How do you ensure that Marketing Ops and Demand Gen teams are working towards the same customer journey goals?How do you facilitate cross-functional collaboration between sales and demand gen when launching new products or entering new markets?What are some of your top strategies in driving alignment with Sales?