Seso Head of Demand Generation • Jun 10
Test it against real accounts and see where it lands. The fastest gut check: run your model on accounts you already know, and if it surfaces a low-fit account as a top prospect, you know the model is off. That kind of face-validity test is also how you build trust with sales—they can see for themselves whether the scoring matches their instincts about good accounts, which makes alignment a shared exercise rather than a handoff. Keep the inputs to verifiable data. The biggest trap is building a s ...Read More
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