How do you facilitate cross-functional collaboration between sales and demand gen when launching new products or entering new markets?
Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 1y
At a high level: Joint planning: including market landscape analysis, Ideal Customer Profile alignment, customer journey mapping, potential campaign brainstorming, reso...
2073 Views
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • Thu
My role in a new product launch or market entry is to plug demand gen into PMM and enablement's process early rather than run a parallel one. PMM owns positioning, enable...
200 Views
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What steps do you take to ensure that the demand gen content strategy aligns with the sales team’s evolving needs and customer conversations?What mechanisms do you have in place to quantify the impact of demand gen efforts on the sales pipeline beyond just lead generation?How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations? How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?
How do you navigate the tension between sales-driven short-term goals and demand gen’s focus on long-term brand building?