Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3mo
Most teams discover channel saturation after the fact, when CPLs have already climbed and pipeline has already softened. The goal is to build systems that surface those signals early enough to act on them.The earliest reliable indicator I watch is CPL trending up while volume stays flat. You do not need a sophisticated response curve model to catch this, consistent weekly data by channel that separates volume from efficiency will show it. When a channel's rolling 4-week CPL exceeds its 90-day ba ...Read More
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