Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y
My go-to demand gen strategy is actually really straightforward: gain deep audience understanding + create content that educates, not just sells. It’s simple, but wildly effective when done right. Here’s what that looks like in action: Start with actual customer insights Interview customers. Talk to them as much as you can. And ask them about their lives, not just your product. What movies do they like? Do they have kids? What is the biggest time suck in their day? Know what their lives are like ...Read More
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