What are some examples of "quick wins" you should aim for in the first 90 days?

As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understanding the business/space/customer, the better you'll be at your job in the long run. That said, I do sprinkle these "quick wins" into my 30/60/90 plan to ensure I'm moving performance in the right direction. I find the campaigns below to be low-effort yet impactful. Run an a/b test on your website's pricing page. Chances are this ...Read More

When you first start in a demand generation role you are going to be “drinking from the fire hose”, but typically right around the 90 day mark details start to click. There will be some areas that are obvious elements to plan and some that are “quick wins”. From my perspective, below you’ll find 3 examples that usually are a given across industries, the size of the organization, and the level of the role. Gaps in tracking. I will consistently find some form of a gap in tracking and reporting. Th ...Read More

I love this question because, while prioritizing quick wins is often emphasized in a 30/60/90-day plan, it can sometimes feel ambiguous. In general, I define quick wins as easy-to-execute changes that either significantly improve performance or save the company money and resources. While quick wins will vary for each business, here are a few key areas to focus on: Budget Savings – Review budget line items and historical performance. Are there channels or campaigns with high spend but low results ...Read More

Quick wins will look different from organization to organization, depending on the company's need and stage. As you engage with different teams in the first few weeks, you will get clarity on where the fires are. Some quick wins can look like: Revamp Email messaging: Do you need to revamp the email templates? Build Customer advocacy: Are there no customer stories? Upgrade Call scripts: Are the call scripts used by SDRs outdated? Update content: Does the website have old outdated content? Repurpo ...Read More

5 things I would consider quick wins within 90 days are:  Understanding challenges in the market and what differentiates your product in solving them.  A solid grasp of average deal sizes, time to close, and past 3 years of sales metrics and goals. Completing a detailed analysis of past Demand Generation campaigns for successes, failures and most profitable ROI. Received feedback on previous campaigns from cross-functional stakeholders and took a "needs assessment" to help them be more successfu ...Read More

Alignment with sales. A good mentor of mine encouraged me to "break bread" with sales - not just leadership, but with reps also. I also can't underestimate the importance of sitting in on some sales calls, but also speaking to several clients - and if possible, visiting them in person. It's easy, and not necessarily a bad thing, to focus on the quick wins like tightening your programs, improving your digital programs, etc. - but the best thing you can is build confidence in the organization that ...Read More

Honestly, “quick wins” can mean very different things depending on the company and where it’s starting. I think it’s more useful to focus on how to identify them rather than trying to prescribe specific tactics. First, a few things to avoid. One, you’re not going to recreate an entire strategy in 90 days. You may outline one, but implementing it takes much longer. Paradoxically, thinking bigger often means focusing on smaller, more foundational improvements. Two, you can’t move mountains. You ma ...Read More

Quick wins in your first 90 days aren't about checking boxes; they're about proving the function changes how the business operates. The best ones do three things at once: move a revenue metric, build trust with Sales, and reveal a structural insight you can use to make bigger bets in quarter two. Think of them as diagnostic levers, not deliverables. Each win should answer a question about where the real constraint lives. Strategically, I'd aim for wins across three dimensions. Trust wins with Sa ...Read More

In the first 90 days, I’d focus on a few quick wins that build credibility fast and show real progress: 1. Get visibility fastDo a quick funnel audit and figure out what’s actually working, which channels and campaigns are driving quality pipeline, not just leads. Pull those insights into a summary for leadership so they can see you’re data-driven and already spotting opportunities. 2. Fix something brokenThere’s always one process slowing everything down, maybe lead routing, campaign setup, or ...Read More