What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?
6 Answers
ServiceNow Director, Integrated Marketing Campaign Management • 2mo
I answered this in another question but I will reply here. Someone with a strong sales background already has a big advantage in demand gen because they understand custom...
361 Views
Snowflake Head of GCC Marketing, India • 1y
There are a couple of ways to go about this. If you are looking at an internal switch of roles within the same organization, then you can begin by volunteering for projec...
435 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I recommend you first check out my answer related to this at the link below. One incredibly meaningful aspect of sales that is highly applicable in demand generation is h...
2382 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I actually answered a version of this earlier in the AMA so go find it! But the one thing I'd add specifically for entry-level roles is this: don't wait for the title to ...
390 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 6mo
Sales background provides a significant advantage for an entry-level Demand Generation role, in fact, many of the most effective Demand Gen marketers I've seen started in...
459 Views
Harvey Vice President Marketing • 2y
Ultimately the challenge is going to be the hard skills and translating a 1:1 customer engagement strategy to 1:many. Often times, having a long history in sales won't tr...
466 Views
Related Questions
What skill(s) do you look for when hiring Demand Generation roles on your team? What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?How does your role interact with the sales organization?How do you transition from sales to a demand generation role?When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?What made you decide to choose demand generation over sales?