OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 1mo
The biggest risk in content strategy is building it around what marketing assumes buyers care about rather than what actually comes up in sales conversations. To close that gap, I build regular feedback loops directly with sales. In practice that means: Joining sales calls or reviewing call recordings regularly to hear objections, questions, and language prospects use firsthand Running a monthly sync with sales reps to ask two questions: what are you hearing most right now, and what do you wish ...Read More
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