What's your best demand generation 30-60-90 day plan to make a big impact at a new company?

I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in: 30 days: The first 30 days are about getting to know your customers, colleagues, and processes. “Drink from the firehose” as they say and so do with curiosity. This time is all about deeply understanding the mission, business, and customers. You don’t know ...Read More

I'll provide a high-level framework I've used at a few companies, which is not totally unique to me, but has proven very helpful: First 30 Days: LEARN!!! Products (sit on demos, sales calls, web training), people (primarily your team/relevant stakeholders), process (helpful to know how to get stuff done, plus there are likely areas you'll want to improve at some point BUT don't do that immediately - be patient!), culture, and systems.  Next 30 Days: start to formulate your initial learnings into ...Read More

I have some standard 30-60-90 bullets that I apply to any new role. Roughly, those look like this: 30 days - "Listen and Learn" Complete formal onboarding Get to know my team/boss/peers Schedule introduction meetings with cross-functional peers Understand my job description and key responsibilities Review current performance data, budgets, and plans Understand company long-term goals and strategy and how I fit in there 60 days - "Find the Red" Continue with 30 day items Dig deeper into metrics, ...Read More

When starting a new demand generation role, having a structured game plan for your first 90 days can make the difference between impact and chaos. Here's a framework that's worked well for me:Month 1: Get Smart & Align The first month should be all about listening and learning. Start by sitting down with members of the sales leadership team to understand what's working, what's not, and where they see the biggest gaps in the pipeline. Spend significant time with channel leads (Paid, SEO, Emai ...Read More

This is a similar question to another that was asked so same answer applies. These are the 3 things I do, in parallel with each other: (1) listening tour with all key stakeholders on marketing, sales, customer success, and product (2) learn the product(s) in and out, understanding the key features, why customers buy, and how they buy (3) get a clear view on the state of marketing today -what has been done to date across the lead cycle, content, events, messaging, etc. From there, I'd begin looki ...Read More

I've answered this in another question. Please have a look at that, and if that's not what you're looking for, could you please ask this differently so I understand it? Thank you!Here's what I posted in the other question:If I were building a demand generation function from the ground up, my 30-60-day plan would focus on understanding first, building, and improving what we have in place. So in the first 30 days, I would focus on listening and learning, understanding the business goals, the sales ...Read More