What are the best ways to support a Product Led approach to demand generation - are there certain channels you think we should explore?

This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your website and email channel first. In addition to what I discussed in that section, I would highlight recommend aligning with your product leaders and support/customer service leaders the same way a demand gen leader would if they had a sales leaders they align with.  Your job is to convert users and help them adopt the product. Use ...Read More

PLG all comes down to a frictionless product experience. Many products out there claim to be PLG but without a human sales engineer to customer your experience, none of your customers will understand the product and convert. PLG comes down to ensuring you have the best tooltip experience inside the product along with analytics to help you understand where the biggest friction points are in your product. Understanding where users spend the MOST amount of time, and the LEAST amount of time in your ...Read More

By it's very nature, a Product-Led approach usually focuses on offering a free trial of a product that is relatively inexpensive. It focuses on volume and digital interactions - and marketing should be sourcing the majority of revenue for the company. This means higher marketing budgets, more marketing staff, and a lower number of sales reps. The term "Product-Led" is really a misnomer, because marketing is a key piece of the equation to drive folks in. The free trial itself needs to offer an ex ...Read More

A product-led approach is all about meeting your customers where they are. The goal is to accelerate time-to-value and help customers form valuable habits. When you think about meeting customers where they are, you should ask yourself where your ideal customer profile (ICP) “hangs out”. Is this on Reddit? Google? Do they like consuming newsletters? These are the types of questions I would ask when determining channels. The one channel I would say is a safe bet across all audiences is SEO. SEO is ...Read More