Which cohort/vintage cuts (first-touch month, segment, offer, territory) do you rely on to control for seasonality and aging when comparing funnel performance?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2mo
Cohort analysis only becomes useful for controlling seasonality and aging when you are consistent about which anchor date you use and why.First-touch month is the cut I r...
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