What should you aim to do in your first month and your first quarter?

Many marketers I hire immediately want to prove impact by crafting campaigns and executing on them, but I always remind my teams that the first months you join a company are the perfect times to focus on learning about the product(s) so don't forget that while early wins are important, learning the products, the ICPs, and establishing relationships with your closest stakeholders are equally important as you get started. You won't have the opportunity to play the "newbie" card a few months later ...Read More

Your first month should be 80% focused on learning the business and 20% focused on finalizing your 30/60/90 plan. For the remaining two months of the quarter, you should be 40% focused on continuing to learn the business and 60% focused on executing your plan. In the first 3 months...  Schedule one-on-ones with every team member you will interact with weekly.  Map out your existing funnel by taking the steps a prospect would. Make sure you complete every funnel step yourself, from landing on you ...Read More

When you are coming in new to a role, your first month should involve getting a lay of the land. Understanding and reviewing past metrics, meeting with stakeholders, learning your team and company's strengths and weaknesses, OKRs, etc.  Once you have identified the above, you should then start building a 6-month roadmap. In this roadmap make sure you are kicking off multi-channel programs and campaigns. Start with the easiest to execute and continue to build on it.  A great example of this is st ...Read More

First week should be in listen mode, understand the business priorities, current environment, challenges and needs. Speak to as many of your stakeholders as you can, especially on the sales side. It will help you understand the business, as well as help to identify the areas that need work. The first month should focus on planning some quick wins that you can deliver in the first 90 days. After the first month, finding ways to operationalize those tactics by leveraging existing assets and resour ...Read More

In your first month you should aim to soak up as much knowledge as you can. Develop a deep understanding of your customers and the business. Start capturing the ideas that will naturally come to mind. Sometimes you may have a starter project during the first month too. In your first quarter you should aim to ship something meaningful that will impact the bottom line. Be able to report on the outcome and desired impact. I see the first month as building the foundation to hit the ground running wi ...Read More

In your first month/first quarter as a demand generation manager, there are several key things that you should aim to do, in order to hit the ground running and make a positive impact: 1️⃣ Learn everything about the business and the product. In your first month, you should aim to learn as much as possible about the business and the product, in order to understand the key challenges and opportunities to develop effective demand-generation strategies. This might involve learning existing market re ...Read More