Infoblox SVP Product Management, Networking • 1mo
This question implies a tradeoff, but in SMB, retention and acquisition are often the same work. The things that reduce churn (faster time to value, more intuitive product experience, better reliability, fewer rough edges) are also things that improve trial conversion and word-of-mouth acquisition. If your product is losing customers because the experience is frustrating or the value isn't clear, fixing that helps both sides of the equation simultaneously. Harder decisions come around whether to ...Read More
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