Why is it important for product managers to understand their customer's ideal outcome/JTBD?
JTBD = Job to be Done
2 Answers
Melissa Ushakov
GitLab Group Manager, Product Management • August 31
Understanding your users is critical to building a product that will effectively solve their problems, and they will be excited to use. The JTBD framework is effective because it encourages product managers to focus on problems, not solutions. You can read more about how we use this framework at GitLab here: https://about.gitlab.com/handbook/product/ux/jobs-to-be-done/
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Jacqueline Porter
GitLab Director of Product Management • March 12
Whether you are using CUJs or JTBDS or PRDs the entire purpose of these artifacts is for product leaders to better understand the goals of the end user with tools in the market. Ultimately, without a targeted understanding you will end up building something that won't add value or won't be purchased by your target market - which is the worst case scenario.
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