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How do you run enterprise beta/pilot programs and convert them into scalable deployments post-pilot?

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  1. Suzie Prince
    Suzie Prince

    Atlassian Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 1mo

    While the fundamentals of a beta program remain the same for all customers, Enterprise pilots carry higher stakes and more complex operational hurdles. Here is how to navigate them effectively. 1. Define your "why" Before recruitment, be clear on your learning objectives. Are you validating Feature Fit (does it solve the problem?) or Enterprise Readiness (does it satisfy security, compliance requirements etc..?) Mixing these up can lead to muddy feedback. 2. Select your cohort Don't just take th ...Read More

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