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How do you run the product strategy process from a market insights, timeline and stakeholder engagement perspective?

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  1. Becky Trevino
    Becky Trevino

    Flexera Chief Product Officer | Formerly Rackspace, Dell • 4mo

    My answer to product strategy depends on where I am in the role. If I'm new to a role, I tend to look at the existing product strategy and determine what's working and what is not. In particular, I tend to look at the disconnects between the vision and the strategy. In general, I start with a 3-5 year product vision. Then I use a two-year product strategy to determine how to close the gap between where we are today and how to get to the vision. From there, the roadmap becomes way more obvious to ...Read More

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