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How do you keep your product competitive and few steps ahead than the nearest competitor? And how do you know if the plan is successful?

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3 Answers
Product Strategy
  1. Manjeet Singh
    Manjeet Singh

    Salesforce Senior Director of Product Management • 1y

    Great Question. I focus on three key areas: continuous innovation, deep customer understanding, and strategic differentiation. Here's my approach: Continuous Innovation: Maintain a robust product roadmap with both short-term improvements and long-term visionary features. Allocate resources for R&D and experimentation with emerging technologies, and encouraging ideation from all levels in the teams (product, design, dev). How you allocate varies based on your product stage.. but try to carve ...Read More

    3,122 Views
  2. Srinivas Krishnamurti
    Srinivas Krishnamurti

    Dovetail Product • 1y

    I would encourage you to refrain from overly focusing on your competitors. You can drive yourself and your team crazy tracking all the new features your competitors are shipping but that doesn't mean you ignore them either. I will give you one example from my startup journey. We had a few competitors with one that we saw in most deals. We won our fair share as they did too but they started winning more when they shipped a new feature and this went on for a few months. We looked at the new featur ...Read More

    1,775 Views
  3. Derek Ferguson
    Derek Ferguson

    GitLab Group Product Manager • 2mo

    People often approach competitive strategy reactively. A competitor ships something, the team scrambles to respond, and the roadmap turns into a game of catch-up. You'll always be a step behind if your competitive strategy is "watch what they do and respond." The goal is to build a practice where you're consistently making better decisions about where the market is going, so that when a competitor does something surprising, it's a data point, not a crisis. On staying competitive: Maintain a livi ...Read More

    335 Views

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