Adobe Senior Director of Product Management & Growth (Creative Cloud) • 10mo
Data is at the heart of every negotiation. First, deeply understand what levers drive your specific business and where the biggest problem areas. For example, do you have an acquisition, conversion or retention problem? It is tempting to say “all of them”. If so, then size these problems keeping all else equal. E.g., you bring in 10X users keeping rest of the funnel equal, or you improve retention by 2pt without changing top of funnel — where do you see more impact? Second, listen to your custom ...Read More
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