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With the tech industry increasingly shifting toward AI-driven products and experiences, how do you see the role of growth product managers evolving?

What new skills, mindsets, or areas of ownership do you think will define success for growth PMs in this new landscape?

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1 Answers
  1. Deepti Pradeep
    Deepti Pradeep

    Adobe Senior Director of Product Management & Growth (Creative Cloud) • 10mo

    Product Growth has always used AI to some extent - we have always leveraged various types of models like propensity models for revenue optimization, predictive models to identify risk, segmentation models for personalization. This has been driven by the core goal of driving impact while driving customer delight/aha. AI-driven products and experiences only provide growth product managers with more of a platform to drive impact, faster. The core skill you need to unlock? Creativity. Think bigger, ...Read More

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