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How do I combine Jobs-to-be-Done with personas so I'm capturing both who my user is and why they're really using my product?

Jacqueline Porter

IBM Product Management • Thu

JTBDs is the framework for why a customer would choose to use a product. By focusing on "jobs" the product is inherently connected to the task at hand. Personas a concept...

266 Views

How do I define and measure what success looks like for each persona so I know the product is actually delivering value for them?

Jacqueline Porter

IBM Product Management • Thu

There are three steps I generally use to evaluate the success of a persona in the product: define the outcome or point in time when a user first experiences value instrum...

275 Views

How do I make sure the right personas are showing up in user research and testing instead of always recruiting whoever is easiest to find?

Jacqueline Porter

IBM Product Management • Thu

Recruiting the right users starts with a strong discussion guide, research outcomes, and jobs of interest. Once those are clear, building out a screener that accurately m...

268 Views

How do I make the call when two personas have conflicting needs?

Jacqueline Porter

IBM Product Management • Thu

I recall working on a product where I was building for a developer and for a security engineer. I was interviewing customers and learned that within in the same company d...

282 Views

How do I identify the most urgent problem to solve for each persona when there are so many competing signals from sales, support, and user research?

Jacqueline Porter

IBM Product Management • Thu

Personas are a constructed representation of your customer or user. I have found that when there are so many competing signals based on personas each function is using a ...

286 Views

Product Strategy · Personas

How do I combine Jobs-to-be-Done with personas so I'm capturing both who my user is and why they're really using my product?

How do I define and measure what success looks like for each persona so I know the product is actually delivering value for them?

How do I make sure the right personas are showing up in user research and testing instead of always recruiting whoever is easiest to find?

How do I make the call when two personas have conflicting needs?

How do I identify the most urgent problem to solve for each persona when there are so many competing signals from sales, support, and user research?