Question Page

As someone new to product marketing, and thinking of seriously recruiting at my own company's product marketing team (I'm currently in customer success, have an MBA in marketing), do you think taking Product Marketing online courses are beneficial?

Ajit Ghuman
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comNovember 12

I made a similar transition many moons ago when I working at Medallia. What helped me, and I reckon what will help you, is having an intimate understanding of the customers, their needs and how our technology uniquely solved their problems. The training you are getting in Customer Success will go much further in helping you build mental models that you will routinely use as a PMM, than external trainings. 

That being said, I did like doing the Pragmatic Marketing set of GTM courses when I was a freshly minted PMM. As to the one you are referring to, it seems new in the market, and I would still opt for Pragmatic Marketing until there is consensus that another program is clearly better. You could still be a great PMM without doing either, in my humble opinion.

1923 Views
Crafting Compelling Messaging
Thursday, February 27 • 12PM PT
Crafting Compelling Messaging
Virtual Event
Darren Chait
Hana Pinsker
Adedayo Adebiyi
+243
attendees
Top Product Marketing Mentors
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Susan "Spark" Park
Pinterest Director of Product Marketing
Jane Reynolds
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America