Lovable B2B PMM Lead • 3mo
It isn't really! Messaging and positioning are always about value in their core. As long as you are speaking to what value your product provides, AI capabilities don't change that. It may change the exact value you put forward, but you should still always be driving with value-based messaging.
I find it helpful to think of AI as an underlying technology. It's important because it powers value / workflows, but AI for the sake of AI is not ultimately what is going to make someone buy your product.
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