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Brand marketing efforts usually get discredited because it's hard to measure revenue. How do you build a business case to invest in it, and what should you do first as a SaaS product?
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Related Ask Me Anything Sessions
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
What is your strategy for creating dynamic, interactive "canned demos" for the sales team given that the product frequently changes?
Other Job Functions
How do you measure success of a TPM? A product launch our a successful program run does not seem to the right way to measure.
Hard to notice that Product Management interviews require a ton of practice! Any resources for budding/ aspiring Product Managers ? Alternatively, any platforms that you are aware of, where folks can get Prod Mgmt experience by enrolling in projects?