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Can you describe a situation where the go-to-market strategy had to be adjusted due to unforeseen external factors like COVID or economic downturns? How did you manage the uncertainties and mitigate the risks?

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1 Answers
  1. Sarah Urbonas
    Sarah Urbonas

    OpenAI OpenAI Startup Marketing | Formerly Brex, Dropbox, Vimeo, AWS • 2y

    The north star I try to stay grounded in through uncontrollable external factors: stay human & customer centric. This will help you make faster, more focused decisions that land with customers vs feeling opportunistic or tone deaf in uncertain times. At Dropbox, we launched a deep integration with Zoom in February 2020 to drive MM/ENT Dropbox usage. When COVID hit in March, we saw an uptick in integration adoption as Zoom became a household name and foundational SaaS tool. We listened to the ...Read More

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