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How to manage a PDE function that does not want to commit to any dates, ever, but also does not want to uncouple release from launch?

I'm establishing PMM at my org as a function, and trying to put in place a launch process. The PDE function are used to just shipping when ready, without giving thought to the need for a launch plan. We're missing opportunities to launch, but also annoying clients by not giving enough notice when we plan to roll out new features or functionality.
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