Can you share a specific moment where you successfully influenced a major roadmap decision?
3 Answers
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 6mo
I successfully influenced a major roadmap decision by advocating for a NetSuite integration that product was reluctant to prioritize due to its complexity.At a previous s...
393 Views
Iterable Head of Product Marketing • 6mo
I successfully influenced a roadmap decision at SalesLoft by advocating for proper scope in a new suite of agents rather than rushing to meet an arbitrary launch date.We ...
409 Views
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BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 6mo
I successfully influenced the roadmap at Visa by creating a card design simulator that solved a persistent customer pain point.While working on a new offering for fintech...
369 Views
Related Questions
How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers? How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?When you first join an organization as a PMM what is the very first thing you do to begin your influence?What are the main channels product marketing can use to influence roadmap?How do you more effectively influence product roadmap priorities and timeline?