How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?
4 Answers
Wisq Head of Marketing • 3y
This can totally vary team to team, company to company, product to product. Like you said, you want to do all of this early, the question just becomes how early and what ...
1800 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
The way I think about this is that PM owns the roadmap. What I mean by that is that, none of my PMs--past or present--have sat down and brainstormed about roadmap with PM...
2268 Views
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Diageo Head of Tequila Portfolio • 1y
Early collaboration between marketing and product teams is crucial for aligning our goals. Here are some tips to follow:Have open communication channels with product team...
2039 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
Roadmaps are a living, breathing plan. This should be a continual conversation with product (and sales, and cs, and...) to make sure you always know what is happening and...
553 Views
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