How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?

This can totally vary team to team, company to company, product to product. Like you said, you want to do all of this early, the question just becomes how early and what kind of value PMM can drive the most for that particular product or roadmap. Sometimes product marketing should be the first team to touch a new product bet. When there’s an adjacent space or market that you’re eager to break into but don’t have clarity or conviction about the problem space or product needed to succeed, product ...Read More

The way I think about this is that PM owns the roadmap. What I mean by that is that, none of my PMs--past or present--have sat down and brainstormed about roadmap with PMM. So in the moments where I've felt that we have an area that is unadressed within our roadmap or that by not adding an item to our roadmap at a certain time puts us at risk of a market moment, the onus has been on PMM to drive the steps necessary to win over PM as a stakeholder around what the future product strategy should be ...Read More

Early collaboration between marketing and product teams is crucial for aligning our goals. Here are some tips to follow: Have open communication channels with product teams, including regular meetings, shared documents, and casual chats. This will  help you stay on the same page. Get the (PMM) team involved in brainstorming sessions and customer research. This way, you can share market insights and help validate product concepts. Conduct thorough market analysis to understand customer needs, com ...Read More

Roadmaps are a living, breathing plan. This should be a continual conversation with product (and sales, and cs, and...) to make sure you always know what is happening and changing. And, I've never seen a roadmap that's truly "final." It's technology. "Stuff happens." But, there are multipltae stages when you should have both input and visibility into the plan: Early/vison setting. What's the long-term target we're trying to hit, and what are the key investments/stages on the way? Here you're get ...Read More