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All related (66)
Harish Peri
Head of Product Marketing - Security, Developer Services & Hyperforce at Salesforce April 5
I always come back to the fact that each segment in your GTM plan needs its own launch approach. This is why there's no one-size fits all E.g. if you have a target segment of self-serve customers, t
Susan "Spark" Park
Head of Product Marketing, VR Work Experiences, Oculus at Meta February 3
Absolutely.   Audience: Understand your target(s) Angle: Tell your audience(s) how you solve a problem Accomplishments: Have goals and milestones Activate: How to execute your plan Assess: Evaluate a
Stephanie Zou
Senior Director, Marketing at Figma December 3
Here are a few questions I would ask... 1. What’s the goal for your launch? Is it a new product/feature that’s going to bring in more revenue or new signups? Is it a catch-up feature to nix competiti
Amey Kanade
Product Marketing at Fire TV (Smart TVs) at Amazon April 21
I don't use a specific framework. I work at an eCommerce company now and we launch several products on our platform (300+ hardware SKUs each year). It was impossible to come up with GTM plans for each
Caroline Walthall
Director of Product Marketing at Quizlet | Formerly UdemyJanuary 14
I don’t have a framework, per se, but here’s a list of actions I tend to go through when creating the plan. Strategy steps (Pre-tactics) Give the thing a name and decide how important it is. Obvious
Dave Steer
Vice President of Product Marketing at GitLab July 13
This is such an important question since, especially for product marketers, we can find ourselves adopting a tactical cookie-cutter approach, making our marketing bland. Blech. Yes, checklists aligned
Priyanka Srinivasan
Head of Product & Growth Marketing at Qualia March 31
Yes - we definitely have a framework! It is based off of our launch tiers (which I touched upon above). Essentially, we have 4 launch tiers, and each tier has a corresponding set of activities that we
Amanda Groves
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, AppsemblerJanuary 23
The tried and true 4Ps of marketing is a great framework to inform launch tactics. They involve the following four key elements: Product. The item or service being sold must satisfy a consumer's need
Iman Bayatra
Director of Product Marketing at Coachendo | Formerly Google, MicrosoftJuly 25
Absolutely yes! We do have a framework that we use as a reference but first, there's a list of actions that we take in order to decide what tactics / activities to include for each launch: Determine