Do you have a framework or process for determining what tactics to use as part of your launch?

I always come back to the fact that each segment in your GTM plan needs its own launch approach. This is why there's no one-size fits all E.g. if you have a target segment of self-serve customers, t

Absolutely.   Audience: Understand your target(s) Angle: Tell your audience(s) how you solve a problem Accomplishments: Have goals and milestones Activate: How to execute your plan Assess: Evaluate a

Here are a few questions I would ask... 1. What’s the goal for your launch? Is it a new product/feature that’s going to bring in more revenue or new signups? Is it a catch-up feature to nix competiti

I don't use a specific framework. I work at an eCommerce company now and we launch several products on our platform (300+ hardware SKUs each year). It was impossible to come up with GTM plans for each

I don’t have a framework, per se, but here’s a list of actions I tend to go through when creating the plan. Strategy steps (Pre-tactics) Give the thing a name and decide how important it is. Obvious

This is such an important question since, especially for product marketers, we can find ourselves adopting a tactical cookie-cutter approach, making our marketing bland. Blech. Yes, checklists aligned

Yes - we definitely have a framework! It is based off of our launch tiers (which I touched upon above). Essentially, we have 4 launch tiers, and each tier has a corresponding set of activities that we

The tried and true 4Ps of marketing is a great framework to inform launch tactics. They involve the following four key elements: Product. The item or service being sold must satisfy a consumer's need

Absolutely yes! We do have a framework that we use as a reference but first, there's a list of actions that we take in order to decide what tactics / activities to include for each launch: Determine