How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?
3 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
I have always ensured that the alignment and the size/scale (or at least the requested heads etc) were very tightly aligned to the needs of the business. I once inherited...
3665 Views
Stripe Head of Product Marketing, APAC • 1y
In earlier stage companies, small teams of generalists tend to drive great results with their expansive understanding that comes from being in the weeds of product alignm...
2580 Views
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SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
Great question. I’ve worked in and led PMM teams with a number of different structures throughout my career (and in different functional organizations: Product vs. Market...
931 Views
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