For the first time we want to approach monetization in a structured way. So we're planning to run our first ever pricing project. How do we structure such a project?

Taking the time to build out a structured plan is an amazing first step to ensure your project is successful - so happy to hear you're thinking about this from the beginn...

I would definitely advise building out a pricing committee even if it was just a temporary one for this specific project only. In previous answers, I've outlined the team...

Fundamentally, a pricing project is like any other research project, combined with a major product launch. Set your research goals. Obviously, better monetizing your pro...