What is the best approach for rolling out pricing and packaging changes? Especially increases in pricing or restrictions to features without angering customers?
2 Answers
Airtable Senior Director, Product Marketing • 3y
Let's just agree that no likes paying more for the same thing and no one likes having things taken from them. So your job is 1) to not let them see it that way, 2) decide...
1468 Views
Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
With limited context into your exact situation, I can share some initiatives/tactics I have employed in the past to execute price increases or restrictions to features: ...
2098 Views
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What are some best practices when implementing a price increase rollout? How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly? What advice do you have on packaging and pricing APIs?What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company? Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.What have you seen work best for how to create messaging behind the reason for price increase? Is it features? Is it the underlying value? Other?