Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 3mo
Let's see I would say there are probably 5 area to pay attention to: Positioning: Feature-led messaging instead of outcome-led positioningIf buyers cannot clearly articulate the business impact, deals slow down. Or you compete on features which is never a winning solution. ICP: Lack of focus on the ideal customerWhat is your ICP and how do you serve them? Trying to serve everyone weakens messaging, lowers conversion, and confuses sales. Training: Poor sales enablementIf reps can't communicate va ...Read More
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