ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
Yes — and the biggest mistake I’ve seen is treating re-storying as a creative exercise instead of an organizational one. The danger isn’t saying something new. It’s saying something new that contradicts lived experience. Employees and customers notice immediately when a new narrative skips over history or pretends old tradeoffs never existed. The repositionings that worked shared a few traits: They acknowledged what used to be true. They explained what changed — concretely. They didn’t ask peopl ...Read More
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