Asana Head of Technical Product Marketing • 9mo
One of the biggest challenges with ABM is cutting through the noise. There’s so much public data out there, and AI is great at sifting all that info to get to the useful stuff. Identify accounts: At the top of the funnel, AI can help identify target accounts and key buyers by finding decision makers by title and even flagging org changes, like if a company just hired a new Head of Engineering or brought on a CMO. Combine that with signals like funding rounds or new job postings, and you start to ...Read More
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