Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 9mo
AI will, and for some folks, already does, make PMM more efficient and effective by quickly finding, synthesizing and summarizing information from various sources we need to do core PMM work like messaging, launch planning and sales enablement/competitive intelligence. A practical example of what my team and I do now is use AI (any foundational model will do) to interrogate a collection of customer sales call transcripts, customer story interview transcripts, RFPs, and more synthesize insights b ...Read More
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