As a product marketer, how do you ensure that your customer research & insights are relevant and actually actionable/useful for product teams as they develop the product roadmap?
5 Answers
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Set super clear research goals whenever you talk to customers or conduct a research study. As part of those goals, explain what the physical output of the research will b...
1562 Views
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 5y
In partnership with the product leadership team, establish a 360 degree feedback loop that takes the plethora of feedback channels and terminates them into one like AHA o...
759 Views
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Appcues VP Marketing • 2y
Ask them. 99% of PMM<>PM challenges can be resolved by better communication, whether at the individual level or further up the chain of command. "What kinds of insi...
436 Views
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 2y
The best way to ensure customer research and insights are relevant and actionable/useful for product teams is to align research to short-term, mid-term, and long-term pro...
480 Views
Be objective: Use customers' exact words and quotes as much as possible. Be the notetaker, the objective observer, and people will start to trust your observations. Be c...
1224 Views
Related Questions
What are the things we SHOULD NOT do if we want to influence the roadmap?How does your product marketing team usually work with your product team? Can you share advice for the first product marketer at a company for influencing the product roadmap?What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?What specific areas of roadmap influence do you think product marketing can help the most with?How do you track and demonstrate how product marketing has influenced the roadmap?