How can you make sure that your sales team understands how to use selling tools they're given and can sell the product?

I recommend a combination of training, support, and ongoing refreshers / support. Comprehensive Training: First and foremost, you need to develop a training program. Th...

As a PMM your job is not just to create the content, but you also want to make sure you are training them and providing the right context. You can do self-serve training...

Medium- to large-sized companies typically have a sales enablement team that focuses on this exact problem. In a smaller company, sales enablement often falls on product ...

Have regular meetings in which you invite all relevant parties and review the newest updates, how to find them, etc. Make sure to use the tools already available in the...