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How can you make sure that your sales team understands how to use selling tools they're given and can sell the product?

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4 Answers
Sales Adoption Sales Tools Sales Enablement
  1. Alex Lobert
    Alex Lobert

    Meta Product Marketing Lead, Facebook Monetization • 2y

    I recommend a combination of training, support, and ongoing refreshers / support. Comprehensive Training: First and foremost, you need to develop a training program. This might as simple as a webinar / presentation to your sales organization or as involved as an on-demand training course. You will want to discuss the features and benefits of the product as well as how to use resources to support the sales process. If possible, make sure the training is hands-on and interactive to keep the team e ...Read More

    1,834 Views
  2. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 3y

    As a PMM your job is not just to create the content, but you also want to make sure you are training them and providing the right context.

    • You can do self-serve training using LMS tools or video tools like Loom - and share that as you launch new content
    • You can run live (virtual or in-person) training workshops and sessions (if you have an enablement team, partner with them)
    • Host office hours so people who have questions can come to you for answers
    1,312 Views
  3. Linda Sonne-Harrison
    Linda Sonne-Harrison

    Giant Stride Marketing Group President • 3y

    Medium- to large-sized companies typically have a sales enablement team that focuses on this exact problem. In a smaller company, sales enablement often falls on product marketing. In that case, how can you make sales enablement work?  Collaborate closely with sales leadership. Make sure that the sales tools you're producing will actually help sellers. Make sure that your sales tools are self-explanatory (in spite of recommendation #4). Include clear and concise messaging, answers to any questio ...Read More

    361 Views
  4. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    • Have regular meetings in which you invite all relevant parties and review the newest updates, how to find them, etc. 
    • Make sure to use the tools already available in the company if/when they're available 
    • Have regular meetings with Sales leaders to ensure they're "fluent" in the items you want their teams to understand and ask of them their support on an ongoing basis 
    283 Views

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