Knowing that people in different functions and different levels of leadership often need different approaches to storytelling in decks, docs, and shareouts for key strategic projects, do you have any tricks for thinking through whether it's worth the work to "reskin" docs and decks for these diverse stakeholders?

I suppose with executive level comms, it's more obvious, but how do you manage work that's in-flight that requires as many as 5 PMs, in addition to analysts, designers, marketers, and more? How do you keep people "in the loop" at the right level of fidelity without opening up a can of worms and adding complexity? A DACI model is great, but has its limits.

Answer

3 Answers

Stakeholder Management

Harish Peri

Okta SVP Product Marketing • 3y

Not necessarily. The goal is to ensure that for whatever initiative (launch, pricing, campaign etc) youre leading, the north star is clear, expectations from each member (or group) are clear, and the communication is very clear. The only group that usually 'needs' their own reskinned decks and docs are senior leadership. They usally get packaged updates that are much more streamlined with a focus on updates, risks and asks. If you have other stakeholders that are asking for their own format, Id ...Read More

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Lauren Hakim

Zendesk Director of Product Marketing | AI • 3y

Part of our jobs as PMMs is to drive alignment across teams of diverse stakeholders, all of which speak different languages, care about different things, and want to be approached in a specific way. When it comes to key strategic projects, I believe that tailoring your approach to meet the needs of your stakeholders is critical to achieve maximum success and collaboration! This could be as simple as reframing certain elements of a master deck/doc you’ve created for a key strategic project. Depen ...Read More

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Jackie Palmer

ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y

If you're trying to assess whether you need multiple versions of an asset like a first call deck or pitch deck, the best thing to do is to sit with the different groups of people you're trying to build for and see if they actually do present the same content differently. Maybe the CEO uses the more visual slides and skips the slides with bullets on them or maybe an experienced sales person shows a slide with bullets but says different words compared to a new sales rep who "reads" the script clos ...Read More

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