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How can you take your experience in growth marketing to transition to product marketing?

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3 Answers
Growth Product Marketing
  1. Kacy Boone
    Kacy Boone

    Clockwise Head of Growth Marketing • 4y

    Totally! I’ve helped multiple growth marketers make this jump before. You’ve already got the marketing channel performance chops, so I would lean into that. If you’ve built out a strong understanding of what messaging works for your audience, that can also be highly applicable to product marketing. In terms of areas for self-development, I've found that those moving from growth to product typically need to shore up their customer research & insights skills, as well as crafting positioning an ...Read More

    2,089 Views
  2. Marisa Currie-Rose
    Marisa Currie-Rose

    Shopify Director of Product Marketing • 2y

    I have moved between growth marketing and product marketing throughout my career. Here are two skills gained in growth marketing that I think are also important in product marketing: User centric POV: Growth marketers have a deep understanding of user needs, pain points and motivations. This perspective is invaluable in product marketing as it enables you to develop the right messaging and value props.  Data driven decision making: Growth marketers rely heavily on data to make informed decisions ...Read More

    2,138 Views
  3. Priya Gill
    Priya Gill

    Iterable Chief Marketing Officer • 2y

    It’s all about how you position your skills and your ability to learn quickly to fill the gaps. There are some aspects that are directly transferable and other skills that will need to be developed. For example, skills such as data analysis and customer/user knowledge are relevant to both roles. However, while Growth PMM often focuses on post-launch strategies and user acquisition, Product Marketing spans the entire product lifecycle, involving aspects like market research, messaging and positio ...Read More

    1,287 Views

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