How do you approach pivoting GTM strategy if you're not seeing expected results i.e. pipeline growth, customer momentum,ACV and ARR goals etc.
Carta Vice President Product Marketing • 1y
100% ground yourself in the data. I would start with a full analysis of the funnel to diagnose where you went wrong before making any changes to GTM. It’s possible that...
2141 Views
Etsy Senior Director, Seller Growth & Retention • 11mo
Post-launch analysis and adjustment/pivoting is key to being a successful product marketer. If we aren't seeing expected results post-launch, it's critical that we first...
1425 Views
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Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
If you’re not seeing expected results, the first step is diagnosing whether it’s a strategy challenge or an execution challenge. One of the biggest pitfalls is optimizing...
987 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
Strategy is generally made without a complete knowledge of whether it will work or not. Sometimes you will need to pivot your strategy based on the results. Here are a co...
938 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
If you’re not seeing the expected results, do this immediately: dig into why you’re not seeing results. Investigate the data to better understand why your GTM strategy is...
1612 Views
Related Questions
In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?What are the triggers to adjust your GTM strategy?What GTM strategy and implementation plan would you do for a product that is PLG (product lead growth)?How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you start with a GTM strategy? How do you begin a GTM strategy?