Workyard Director of Product Marketing • 1y
For sure, you need reliable feedback loops to refine your messaging. It shouldn't be a set and forget, but it also shouldn't be a complete rewrite each time. The internal/external messaging feedback sources I use are: Internal Feedback: Talk to Sales & CS. What's clicking with customers? What objections keep coming up? Win/Loss Analysis. Why are deals closing (or not)? Any common themes? Competitive Intel. How do competitors position themselves? If they start sounding like you, you're onto s ...Read More
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