What are some key ways to preserve "launch momentum" after the actual launch to get more customers to use said launched product or feature?
Looking for strategy, tactics, stakeholder training, and examples
4 Answers
Checkr VP of Product & Customer Marketing • 5y
I’m glad you asked this question because I’m a big proponent of “rolling thunder instead of flash in the pan” :). It’s easy to overestimate how closely customers and pros...
1460 Views
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y
I love this question because you're right - your job is not done the day after launch :) It's critical to maintain momentum to continue driving pipeline, bookings, AND ad...
1639 Views
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Amazon Product Marketing at Fire TV (Smart TVs) • 6y
Great question. I have worked in the consumer electronics/Hardware industry for most of my career so my answer is going to be from a consumer product launch pov. I have s...
2014 Views
Marketing Strategy Consultant • 5y
Great question. I actually answered a similar quesiton above, here it is: First of all, don't try to prevent the short term spike! that's why you launch, to drive att...
899 Views
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