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All related (33)
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe June 24
Two things to consider here: if they are resisting your product messaging, it may be worth asking yourself if it’s the right messaging to being with. Then consider how you’re framing the messaging to
Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics November 24
I think if messaging is done right, the incentive lies in buyer comprehension and ultimately more closed opportunites. Great messaging means understanding the buyer and their pain points and being abl
Harsha Kalapala
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, WalmartNovember 2
I don’t incentivize sales for this. Any such incentives will be short-term band-aid attempts. I dont see them solving a problem.  A well-trained salesperson should know when to focus on product benefi
Sarah Din
VP of Product Marketing at Quickbase December 1
The best way to encourage the sales team to use the right product messaging is to create useful and actionable sales materials with that messaging. If your messaging is simple, easy to understand, and
Mary Margaret
Editor in Chief at Entertainment Weekly March 12
The best incentive is to show them the opportunities it will unlock for them.  Example: Let's say you are trying to shift reps from talking about single products to a suite. There is resistance becau