How do you incentivize your sales team to use product messaging in their interactions with clients?

Two things to consider here: if they are resisting your product messaging, it may be worth asking yourself if it’s the right messaging to being with. Then consider how you’re framing the messaging to

I think if messaging is done right, the incentive lies in buyer comprehension and ultimately more closed opportunites. Great messaging means understanding the buyer and their pain points and being abl

I don’t incentivize sales for this. Any such incentives will be short-term band-aid attempts. I dont see them solving a problem.  A well-trained salesperson should know when to focus on product benefi

The best way to encourage the sales team to use the right product messaging is to create useful and actionable sales materials with that messaging. If your messaging is simple, easy to understand, and

The best incentive is to show them the opportunities it will unlock for them.  Example: Let's say you are trying to shift reps from talking about single products to a suite. There is resistance becau