How do you incentivize your sales team to use product messaging in their interactions with clients?
6 Answers
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
Two things to consider here: if they are resisting your product messaging, it may be worth asking yourself if it’s the right messaging to being with. Then consider how yo...
1912 Views
Grafana Head of Solutions Marketing | Formerly HubSpot • 5y
The best incentive is to show them the opportunities it will unlock for them. Example: Let's say you are trying to shift reps from talking about single products to a su...
1660 Views
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AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
I don’t incentivize sales for this. Any such incentives will be short-term band-aid attempts. I dont see them solving a problem. A well-trained salesperson should know w...
314 Views
Close Head of Product Marketing • 4y
I think if messaging is done right, the incentive lies in buyer comprehension and ultimately more closed opportunites. Great messaging means understanding the buyer and t...
466 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 2y
I personally don't believe that reps need to be incentivized to use messaging that wins. If messaging works (aka helps brings quality revenue and bring more new logos/exp...
398 Views
The best way to encourage the sales team to use the right product messaging is to create useful and actionable sales materials with that messaging. If your messaging is s...
271 Views
Related Questions
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