How do you ensure all your stakeholders are always kept informed on a regular basis?

Answer

5 Answers

Stakeholder Management

Paloma Ochi

decagon.ai VP Marketing • 1y
Keeping stakeholders informed on a regular basis can involve a variety activities, including:
- Sharing updates in broader company forums (all hands updates, OKR updates, Slack / Teams / email updates)
- Regular syncs with key functional leaders
- Regular syncs between product area owners
- Documentation on ongoing trackers or project management tools
596 Views
Jesse Lopez

Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y

Three key tips for keeping stakeholders informed effectively regularly include: Establishing meeting rhythms to keep momentum: I’ve found that keeping stakeholders informed is all about building the right communication rhythms. For bigger launches or complex projects, I set up dedicated working teams that meet regularly—weekly or biweekly—to ensure alignment and momentum. It’s a great way to keep people engaged and address challenges early. Tailoring updates to maximize engagement: One thing tha ...Read More

1,239 Views
Sonia Moaiery

Gainsight Gainsight logo Director of Product Marketing, Skilljar, Customer Communities and Product Experience | Formerly Intercom, Glassdoor, Prophet, Kraft • 1y

I rely on a mix of tactics. Sorry for all the acronyms, I did my best to spell them out as I know every company works differently. OKRs (Objectives & Key Results) Shared at the start of the quarter. I will proactively pull my OKRs out of wherever they're documented for the whole company (Lattice, Asana, slides, a doc etc.) for just myself / my PMM team specifically and share that with my cross functional stakeholders in 1:1s and review it live. This gives them a preview of "here's what I'm f ...Read More

917 Views
Jennifer Kay Corridon

Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y

Keeping stakeholders informed is about being proactive, consistent, and tailoring communication to their needs. I rely on a few key practices & frameworks and then tailor it to projects and the people involved. Set a cadence and stick to it: For regular updates, I have a set rhythm—monthly newsletters for broad updates, bi-weekly syncs for core teams, and weekly Slack pings for fast-moving projects. People know when and where they’ll hear from me, which builds trust. Tailor the message: "Wha ...Read More

532 Views
Christine Sotelo-Dag

Close Head of Product Marketing • 1y

I think the most important and first step here is to really understand who your stakeholders are, and what methods work best based on timezones, priorities, projects, etc. As a product marketer, I typically find my stakeholders spread between 3 main groups - product, sales and marketing. Of course there are other stakeholders like program management, data teams, research teams etc - but I try to prioritize defining how I will manage my relationships with my core 3 internal groups. With my market ...Read More

748 Views